On the other side of the coin, Spotify, Apple Music, and Amazon Music already hold key advantages in terms of their respective user totals, song libraries, exclusive music content, and non-music audio entertainment. Fueled by ultra-enthusiastic fans, this momentum will presumably drive results should ByteDance actually expand into streaming in the States and elsewhere. It’s hardly a secret that the controversial TikTok proper has a massive userbase and has catapulted a number of songs ( and acts) into the commercial spotlight. In the long term, it’ll be worth following the impact of the rumored TikTok Music service. (The Stockholm-based business’s Q3 2022 earnings report will become available on Tuesday, October 25th.) trademark application for “TikTok Music” months back) doesn’t currently pose an active threat to the well-entrenched Spotify, which boasted 433 million monthly active users, including 188 million subscribers, as of Q2 2022.

Needless to say, ByteDance (which filed a U.S.

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